Why 92.7 & 100.7 WOXO Still Matters More Than Ever

Despite all the streaming apps, podcasts, and social media platforms available today, local radio stations like WOXO continue to play a major role in communities across America, especially in small towns and rural areas.

Radio Still Reaches Millions Every Week

AM/FM radio continues to be one of the most-used media platforms in the country.

• More than 90% of Americans tune in to radio every week
• Roughly 240 million people listen to AM/FM radio weekly
• Radio remains the #1 ad-supported audio platform in America
• WOXO is available on air, online, on the WOXO app and on Smart Speakers. Available to anyone, anytime with no subscription fees.

While people have more entertainment choices than ever before, local radio continues to thrive because it delivers something national platforms simply can’t, local connection.

Local Radio Is About Community

Spotify can play music.

Social media can show headlines.

But local radio stations are the heartbeat of a community.

Local stations:

• Keep people informed during storms and emergencies
• Promote local businesses and organizations
• Support fundraisers and nonprofits
• Broadcast local sports and school events
• Share community news and happenings
• Give local people a voice
• Help connect neighbors, families, and businesses

When something important happens in town, many people still turn to their local radio station first.

Local Radio Supports Local Businesses

Unlike large national platforms, local radio stations work directly with local business owners every day.

Radio helps businesses:

• Reach loyal local audiences
• Build name recognition
• Promote sales and events
• Drive foot traffic
• Stay top-of-mind in the community

And because local radio personalities are trusted voices, advertising often feels more personal and authentic.

Local Radio Gives Back

Many local stations go far beyond entertainment.

Across the country, stations help raise money for:

• Project Graduation programs
• Food pantries
• Children’s charities
• Local schools
• Fire departments
• Community events
• Families in need

In many communities, local radio stations are among the biggest supporters of charitable efforts and volunteer organizations. WOXO radio-thons has raised more than $270,000 for project graduation programs and Christmas for Kids to help struggling families over the holidays.

The Difference Is Local

National companies may own hundreds of stations, but truly local broadcasters understand their communities because they live there too. Stan & Alison Bennett owners of WOXO are life-long Mainers and live in the WOXO listening area.

They attend the events.
They support the fundraisers.
They know the roads, schools, and businesses.
They care about the people listening.

That local connection still matters, and always will.

Radio Isn’t Going Anywhere

Technology changes. Platforms evolve.

But local radio continues to prove its value every single day by informing, entertaining, and bringing communities together.

And in a world that often feels less personal, local radio remains one of the few truly local media voices people can still count on.